It helps to identify new opportunities, solve complex problems, and develop trailblazing technologies that can improve the quality of life for individuals and communities. Texas Southern Journal of Media Innovation and Creative Communication (TSJMICC) is the flagship open access journal of Texas Southern University's School of Communication, showcasing cutting-edge research and innovative ideas in the fields of media and communication. The journal seeks to provide a platform for innovative research and thought-provoking discussions that push the boundaries of traditional media and communication studies. By bringing together diverse perspectives and methodologies, the TSJMICC aims to inspire new ideas, spark meaningful dialogue, and ultimately contribute to the advancement of the field as a whole. Through its commitment to excellence and innovation, the journal strives to be a leading voice in shaping the future of media and communication scholarship. Recognizing and supporting the significance of study research is crucial in fostering innovation and driving societal growth. With that in mind, I am extending an invitation for you to join us as we delve into the boundless world of research possibilities.